Content marketing has become a bit of buzzword lately – rightly so! While some buzzwords are no more than temporary ‘buzzes’, content marketing is here to stay! Engaging content – whether it’s storytelling, practical information, or a how-to guide – is a fantastic way to engage with your audience and grow your brand.
Professional, reliable, and effective content marketing in Brisbane
Are you looking for a content marketing specialist in Brisbane? Look no further than FairyDigital.
We are a content marketing agency based in Brisbane, helping businesses to capture their unique story and share it with the world through effective and engaging content. Our team of talented writers will help you create a content strategy that will connect with your customers and achieve your business goals.
Content marketing is a subtle but effective way to nurture your leads till they trust your brand enough to want to buy your products or hire your services. But it must be done right. It is easy for your content to get lost in a sea of information online or, even worse, get perceived as ‘spam’.
That’s why you need a content marketing team that knows their stuff. At FairyDigital, we’ve got years of experience creating successful content marketing strategies. Let us help you take your marketing to the next level, so you can start seeing the results you’re looking for.
Contact us today for a free digital consultation!
Why is Content Marketing Important?
Would you rather get interrupted by an unsolicited advert to buy an oven or read an article about the benefits of owning a range – before deciding to buy? You’d probably choose the second option.
You are not alone. Over 70% of people would rather read an article or blog post than a traditional advertisement to get information about a company.
That’s because content marketing strategy effectively creates a brand voice that people trust and listen to instead of meaningless sales pitches. Other significances of content marketing include:
Boost Conversions and Sales
Content marketing can influence conversions. If you create relevant content that can help your customers make educated buying decisions, they will build a connection with you. A relationship leads to trust. Trust means they are willing to spend their money on your products or services.
Generate Over Three Times As Many Leads
Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Your audience is more likely to buy from you in the future if they view your content. You can also generate new leads for your sales team by including calls-to-action (CTAs) directly in your content.
Improved Customer Loyalty
Customers are more likely to stick with a company if they receive quality customer service through great content. People are more likely to buy from a company that offers them great information, products, and services.
Grow Your Industry Authority
Great content makes your brand look credible and will earn you more respect in your industry. By publishing resourceful and helpful content, your credibility will grow. As others see you as an industry expert, they will be more willing to do business with you.
Ready to reach a new audience with content marketing? Contact us today for a FREE digital consultation!
Our Content Marketing Services in Brisbane
An effective content strategy is crucial to the success of your marketing efforts. We research your market and conduct competitor analysis to identify opportunities to reach your target audience. We’ll then create a compelling content strategy that helps you achieve your business goals.
Content marketing involves consistently creating fresh content that is useful to your audience. This content can be blogs, articles, eBooks, Whitepapers, infographics, social media posts, or videos.
Once we’ve identified your target audience and created your unique brand voice, we’ll start creating your content. Our team have experience creating compelling and engaging content for different industries.
The ROI of email marketing is too valuable to overlook. If you want to reach your customers through email marketing, you’ll need to establish a good email list first – and then send regular and valuable emails.
We can help! Our team of writerswill create compelling and personalised emails to help you build your brand and grow your business.
Social Media Management
Social media marketing is an essential element of any content marketing plan, and we can help you create an effective social strategy that resonates with your target audience. We can create engaging posts on Facebook, Twitter, LinkedIn, and Instagram or create exciting videos that will attract new customers.
If you want your content to reach your audience, it must be found online. We can help increase your organic traffic by helping you optimise your website for local search and creating relevant and engaging content that will boost your search engine rankings.
Content Marketing Audit
Your content marketing strategy won’t be effective if you don’t understand your current position and where your strengths lie. Our digital marketing audit will help you identify your strengths and weaknesses within your content marketing to build your strategy from there.
Content marketing is a collaborative effort that requires collaboration across the whole company. We can help you distribute your content to reach your target audience and grow your business. We can distribute your content through blogs, social media, email newsletters, and more.
Content Marketing Analytics
You can use this data to measure the effectiveness of your content marketing strategy and make adjustments if needed. Our digital analytics team can also help you extract meaningful data from every piece of content you create and analyse it to find ways to improve your strategy.
Contact us at (07) 3132 3001 or [email protected] for a free digital consultation.
Our Content Marketing Process
- Discover Your Business Goals and Audience
We conduct market research and competitor analysis to identify what makes you different from your competitors and what your target audience is looking for in your content.
- Identify Your Unique Brand Voice and Unique Selling Points
We identify what makes your business unique and create your unique brand voice and your unique selling points. This becomes the foundation for your content marketing strategy and will guide your team while creating new content.
- Create Your Unique Content Strategy
We establish a content marketing strategy that helps you reach your business goals and unique brand voice and USPs. We will suggest content marketing tactics, social media, and SEO strategies.
- Create Content to Meet Your Goals
After we have formulated your content strategy, we’ll start writing content that meets your goals. We’ll create valuable content that your audience will trust and enjoy.
- Optimise Your Content for Search Engines
Once your content is ready, we need to optimise it for search engines. We’ll research keywords that your target audience will be searching for and use SEO techniques to boost your search rankings and attract new customers.
- Distribute Your Content to Your Audience
We’ll distribute your content to your target audience to reach new customers and grow your business. We’ll communicate regularly with your team, so they know what is expected from them and if they need any help.
- Measure Your Results
We’ll measure your content marketing strategies to determine their effectiveness and adjust. We’ll use the data we collect to measure your success and help you make data-driven decisions.
Contact us today for a FREE digital consultation!
Why Choose FairyDigital for Content Marketing in Brisbane?
FairyDigital has significant experience creating engaging content for different industries. We have the expertise to help you develop an effective content marketing strategy that reaches your target audience and grows your business.
High Performing Team
Our team has a proven track record for creating engaging content for our clients. Our digital marketing team uses the latest tools to create content that resonates with your audience and boosts online visibility.
FairyDigital’s data-driven approach helps us measure the success of your content marketing strategies and adjust them if necessary. We use data to identify opportunities and make data-driven decisions.
Our customer-centric approach helps us create content you will love. We listen to your feedback and use it to create content that will help meet your business needs and goals.
We understand the importance of time when it comes to content marketing. Our team create content quickly and delivers it on schedule – without sacrificing quality.
Get in Touch with Leading Content Marketing Specialists in Brisbane
Excellent content marketing can significantly impact the performance of your marketing efforts. But you need a team that can help you cut through the noise. You need FairyDigital!
Call us on (07) 3132 3001 or email us at [email protected] for a FREE digital consultation.